"Bringing families together one backyard at a time"

Trey Jordan
President and CEO

"After several inspirational trips to 30A and key west, my wife, Ivy, and I decided to bring those southern latitude styles back to our home in Cartersville. Our beach house themed basement flows out to the pool area where we are transported over latitudes to our favorite place: the beach. We are die hard parrot heads (Jimmy Buffet fans), so while listening to "Pirate Looks at Forty" and relaxing in our personal paradise, I realized how much fun the whole family had in our outdoor space. We wanted others to have that same experience, so Latitude Blue was born."

Ivy Jordan
Chief Operations Officer

"Swimming has always been in my life either as a pass time or a sport, and Trey and I have always had a passion for business. With past experience in customer service and local commerce, we decided to bring those things together to make Latitude Blue. I assist in the day to day administrative upkeep of the company and support of the staff. I am often working at the store, and I am always eager to chat about what is new in the pool trade!" 

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James Jones
Store Manager

"I am retired from the healthcare field, so customer service is just second nature. My wife and I moved here in 2018 to be closer to our family, so Latitude Blue gives me the opportunity to work in town doing something productive and pleasant. I enjoy assisting others in making their pools and outdoor living spaces the best they can be. Drop by the store to say hey and get your pool/spa water tested!"

Roger Hartsfield
Vice President of "Doin' it Right"

"I have always been a problem solver, and pool maintenance is just another problem to solve. I've always taken pride in the work we do here, even coining the phrase: If it ain't done right, we didn't do it! Local to Cartersville most of my life, I've worked with Trey and Ivy for years as a maintenance and handy man. I love working with Latitude Blue, and I know you will too."

Hagan Fulmer
Service Manager

"I have enjoyed being around pools all of my life, and working at Latitude Blue allows me the opportunity to give those wonderful experiences with our customers! I live in Paulding County, but I have grown up in Cartersville having gone to Tabernacle Baptist Church since I was 12. I am currently pursuing a degree in business administration at Georgia Highlands, I work part time as the student worship leader at Tabernacle, and I am a freelance photographer/videographer."